Conversion Optimisation
Oct 8, 2024
By
Martial Ganiere
Five Free Ways to Drive Traffic to Your Website
The header of your website is the very first impression you make on your visitors. Statistics show that visitors take only 4-5 seconds to decide if they want to stay or leave.
This makes it crucial for your header to answer their pressing questions in a clear, concise, and compelling manner.
In this article, you'll discover the five vital questions your website header should answer and actionable tips to craft a compelling header copy.
By the end of this article, you'll have the knowledge to cut through the noise, attract more qualified prospects, and increase your website's conversion rate while decreasing your bounce rate.
Are you ready? Let's dive in!
1. What Do You Offer?
That may sound obvious but many businesses fail to say clearly what they do or sell on their home page.
Say it in 2-3 words. Use simple language. Don’t try to be cute or clever.
Take action → Craft a tagline that clearly states what you do and place it right under your logo or just above your website headline.
2. Who Is It for?
Mentioning who your product or service is for will attract the right audience. Resulting in more conversions.
Be specific about your target audience, such as "busy moms who want to get in shape".
Remember, your product or service isn’t for everyone.
Take action → Identify your ideal customer (avatar) based on your current clients and mention it in your subheading or website title.
3. What Problem Does It Solve?
Address the problem your product or service solves. People experiencing that problem will resonate with your business and take action.
Be specific.
Remember, people want the resolution of their problems, not flashy features.
Take action → Make sure you solve a problem people are willing pay for.Include it in your subheading or better, in your headline.
4. What Results Does It Get?
Explain how you deliver the value (the one you included in the headline) and what results people will get from it.
Is it saving money? Removing pain? Peace of mind?
Remember, people don’t buy products and services, they buy the results it helps them obtain.
Take action → Highlight the main result you help people get. Mention it either in the headline or subheading.
5. What Action Should People Take?
Make it easy for people to buy from you (or take the next step in the buyer's journey) by including a clear call to action.
Use action verbs like "Buy Now", "Get a Quotation", or "Book a Call".
Avoid vague and misleading terms like "Learn More" or "Get in Touch".
Take action → Include a call to action button on your header with clear copy.
Here's a perfect example of a website header that answers the five questions:

Does Your Website Header Answers These Questions?
Make sure your website header answers these five vital questions.
You'll see your bounce rate decrease and your engagement increase. You’ll attract more qualified leads and customers as they will resonate with your business.
Take action today!