Five Free Ways to Drive Traffic to Your Website

1. Host and Share Your Content on Your Website

All small business owners want more traffic to their websites. 100%.

Most of them think that SEO or paid ads is the only solution but often don’t have the budget for it.

A lot of them get frustrated with their website's poor performance.

At the same time, they underutilize their websites.

They rely on 3rd party services and social media for hosting their content or for lead generation.

They’re missing out on building their businesses on their own land – their websites. That would help them generate traffic while building trust and credibility.

Here are 5 ways you should drive traffic to your website while building credibility:

1. Host and Share Your Content on Your Website

Host or embed your content on your website instead of 3rd party services and social media platforms.

So your free content such as lead magnets, blog articles, Youtube videos or podcast episodes live on your website.

When you share them to your email list or socials, you’re bringing traffic to your website instead of Youtube, Medium, LinkedIn, Buzzsprout or Mailchimp.

That generates free traffic, train your followers to go to your website for content, and boost your ranking in search engines.

2. Build Strategic Partnerships With Other Businesses

Partner with other small businesses that complement yours and cross-promote your free content, lead magnets, or promotions.

Their products and services must be relevant to your audience and vice-versa. E.g. a web designer could partner with an SEO specialist or a nutritionist with a fitness coach.

Whether you're offering a special promotion or lead magnet, be sure to promote a dedicated page on your website for them to opt-in. Not only will this boost organic traffic, but more importantly, it will grow your email list and client base.

3. List Your Services on Online Directories or Marketplaces

List your business (with your website URL of course) on online directories like Google My Business (Google Maps), Yelp, and Yellow Pages. or other industry-related directories and marketplaces.

It will bring extra traffic to your website, boost your ranking in search engine, and most importantly bring you fresh leads.

I’ve seen businesses that don't even include their website in their Google Maps listings or social media profiles! They’re missing out on free traffic and leads!

4. Create Content for Other Websites (Guest Blogging)

Write articles about your industry for other blogs or websites. Be sure to include a link to your website, or even better, to your lead magnet.

While it may not be possible to include the link directly in the article, you can include it in the author bio section at the end of the article.

5. Turn Your Website Into a Go-To Source for Information

Make your website a hub for all your resources, including product information, tutorials, support, and documentation.

Also consider the touchpoints of your buyers’ journey that could occur on your website, such as explaining your process, product comparison, price calculators, limited offers, questionnaires, or sign-up forms,…

Direct your leads, customers and employees to these resources to boost traffic and establish your website as a go-to source for information.

Bonus Tip: Include a Call to Action in Your Email Signature

Make the most out of your email signature by including a link to a valuable piece of content, article, or lead magnet hosted on your website.

Instead of just listing your contact information and socials, use your email signature to showcase your value proposition and include a strong call to action.

Your email signature is the opportunity to remind people to take action and get value from you, whether it's from a lead magnet or a service they buy.

I hope these 5 tips inspired you to invest in your website and get you one step closer to the powerful, automated salesforce your website should be.

Need guidance on how you can generate more leads and sales from your website? Request a free video review of your website